Globalization in a social context

To many, globalization refers to the interconnectedness of the world, as it slowly diminishes the line between time and space, bringing the world together as a whole global community. Robertson (1992) defines globalization ‘as a concept refers to both the compression of the world and the intensification of consciousness of the world as a whole’. On the thought of ‘compressing’ the world, I interpret this as lowering the boarders between nations and community, and viewing it as a ‘whole’

When I think about the world as a whole, I immediately turn to the current issue of refugees that are seeking a better life in Australia. These people set out on dangerous journey, literally crossing boarders in order for a peaceful and better life. Some are successful and others are held in detention, denied access. With Robertson’s asserting to the fact that globalization is about thinking the world as a whole, it is difficult to agree when there is such devastation as refugee held in detention centers, denied the ability to live a life, across boarders and experience different cultures and religion. Isn’t that what globalization is about? Blurring the lines between different communities and coming together as one?

Waters (1995) also believes that ‘globalization is a social process in which the constraints of geography on social arrangement recede’. So if our world is beginning to become aware of what is going on around us, such as war, famine and economic crisis, why are denying the rights to individuals, such as refugees to live in peace?

Some Interesting Facts about Refugees


Rantanen, T, 2005, The media and globalization, Sage, London, pp 1-18


What is Globalisation?

“All media exist to invest our lives with artificial perceptions and arbitrary values”- Marshall McLuhan

To everyone, the meaning of globalization twists and turns and eventually, make some sort of sense. To myself, globalization constitutes the integration of cultures and lifestyles, across the world, whether it be art, literature, film or religion. People from different backgrounds and nationalities are exposed to worlds beyond they one they already know of, with help of the media world.

The physical and cultural movements of society are what I believe form the process of globalization. People moving from other countries to experience others and bring with them different beliefs and tastes. Therefore we see a lowering and minimizing of boarders between nationalities and cultures and through the eyes of the ever-evolving world of media technology.

Media outlets such as Twitter, Facebook as well as television shows have become the stage for the flow of cultural beliefs and views. By tweeting a political opinion or thoughts on a foreign film to the world, plays a small role in the process of globalization. With someone reading these comments, the physical barriers between societies becomes non-existent and forms a social one. A modern day, pop culture example how globalization has incorporated itself within media is television sitcom, Family Guy. As audiences, other than Americans, watch the antics of Peter and Lois Griffin, they are subjected to political and social critiques of American culture. References to President Bush and various celebrities are ways of globalization as their puns cross cultural boarders and are taken in by others, positively or negatively.

Just as renowned media theorist Marshall McLuhan spend many years researching and perfect his view of the global village we live in today, it is important to acknowledge the existence of media and its powerful influence worldwide. Without an insight to the expanding world around us, globalization would go unappreciated and unnoticed.