With the integration of culture and nationalities, the movement of people and the adaptation of foreign behavior almost seeming like a positive concept, globalization poses as a negative one. According to Nederveen Pieterse (2004) ‘globalization invites more controversy than consensus, and the areas of consensus are narrow by comparison to the controversies’. To myself, globalization invites both an utopian view and dystopian. A utopian view is considered a positive and inspiring view and dystopia reflecting the opposite- negative and frowned upon.
Among these so-called controversies is the worldwide domination of global media empires. It can be identified as a negative aspect and is evident in our every day life. Unknowingly, many of us have adapted to the spread of media empires, either simply buy purchasing the latest apple IPhone or securing a Facebook or Twitter account. With the strong power of the media, Pieterse (2004) states that ‘globalization involves more intensive interaction across wider space in shorter time than before’. Accroding to statistics, the average Facebook user spends 700 minutes per month on Facebook. Enough said.
As one of the many facets of globalization, information and media flows are able to upheld by global empires, at they both contribute to the supremacy of media empires. Through the wide spread and easy access to information around the world, mass media empires are free to grow and dominate, for example Rupert Murdoch and the Fox Broadcasting. Other global companies such as Apple, CocaCola McDonalds have placed themselves on the tip of the media empire iceberg, as they are recognized and experience worldwide.
With this in mind, it quick to judge the world as easily influenced, naïve and content with the control that the mass media has upon on us, hence globalization becoming a concern rather than concept and matter of life. Many could argue that globalization encourages the uncontrollable and forceful flow of information, culture and capitalism. Peitrese (2004) addresses a radical view, stating that ‘globalization means the onset of a borderless world’ It would be hard to believe ten years ago, that it was socially acceptable to be on your smart phone mid conversation, Facebook and Twitter replaced face to face interaction and it was possible to be aware of the news to a global extent. Goes to show how dominant the power of the media truly is.
From this we are ask ourselves the question, is globalization controllable?
Reference: Nederveen Pieterse, J 2004, ‘Globalization: consensus and controversies’, Globalization and culture: global mélange, Rowan & Littlefield, Lanham, Md., pp. 7–21
Statistic reference: http://blog.kissmetrics.com/facebook-statistics/