Globalization Vs. The rest of the World

With the integration of culture and nationalities, the movement of people and the adaptation of foreign behavior almost seeming like a positive concept, globalization poses as a negative one.  According to Nederveen Pieterse (2004) ‘globalization invites more controversy than consensus, and the areas of consensus are narrow by comparison to the controversies’. To myself, globalization invites both an utopian view and dystopian. A utopian view is considered a positive and inspiring view and dystopia reflecting the opposite- negative and frowned upon.


Among these so-called controversies is the worldwide domination of global media empires. It can be identified as a negative aspect and is evident in our every day life. Unknowingly, many of us have adapted to the spread of media empires, either simply buy purchasing the latest apple IPhone or securing a Facebook or Twitter account. With the strong power of the media, Pieterse (2004) states that ‘globalization involves more intensive interaction across wider space in shorter time than before’. Accroding to statistics, the average Facebook user spends 700 minutes per month on Facebook. Enough said.


As one of the many facets of globalization, information and media flows are able to upheld by global empires, at they both contribute to the supremacy of media empires. Through the wide spread and easy access to information around the world, mass media empires are free to grow and dominate, for example Rupert Murdoch and the Fox Broadcasting. Other global companies such as Apple, CocaCola McDonalds have placed themselves on the tip of the media empire iceberg, as they are recognized and experience worldwide.


With this in mind, it quick to judge the world as easily influenced, naïve and content with the control that the mass media has upon on us, hence globalization becoming a concern rather than concept and matter of life. Many could argue that globalization encourages the uncontrollable and forceful flow of information, culture and capitalism. Peitrese (2004) addresses a radical view, stating that ‘globalization means the onset of a borderless world’ It would be hard to believe ten years ago, that it was socially acceptable to be on your smart phone mid conversation, Facebook and Twitter replaced face to face interaction and it was possible to be aware of the news to a global extent. Goes to show how dominant the power of the media truly is.

From this we are ask ourselves the question, is globalization controllable?

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Reference:  Nederveen Pieterse, J 2004, ‘Globalization: consensus and controversies’, Globalization and culture: global mélange, Rowan & Littlefield, Lanham, Md., pp. 7–21

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Globalization in a social context

To many, globalization refers to the interconnectedness of the world, as it slowly diminishes the line between time and space, bringing the world together as a whole global community. Robertson (1992) defines globalization ‘as a concept refers to both the compression of the world and the intensification of consciousness of the world as a whole’. On the thought of ‘compressing’ the world, I interpret this as lowering the boarders between nations and community, and viewing it as a ‘whole’

When I think about the world as a whole, I immediately turn to the current issue of refugees that are seeking a better life in Australia. These people set out on dangerous journey, literally crossing boarders in order for a peaceful and better life. Some are successful and others are held in detention, denied access. With Robertson’s asserting to the fact that globalization is about thinking the world as a whole, it is difficult to agree when there is such devastation as refugee held in detention centers, denied the ability to live a life, across boarders and experience different cultures and religion. Isn’t that what globalization is about? Blurring the lines between different communities and coming together as one?

Waters (1995) also believes that ‘globalization is a social process in which the constraints of geography on social arrangement recede’. So if our world is beginning to become aware of what is going on around us, such as war, famine and economic crisis, why are denying the rights to individuals, such as refugees to live in peace?

Some Interesting Facts about Refugees


Rantanen, T, 2005, The media and globalization, Sage, London, pp 1-18

What is Globalisation?

“All media exist to invest our lives with artificial perceptions and arbitrary values”- Marshall McLuhan

To everyone, the meaning of globalization twists and turns and eventually, make some sort of sense. To myself, globalization constitutes the integration of cultures and lifestyles, across the world, whether it be art, literature, film or religion. People from different backgrounds and nationalities are exposed to worlds beyond they one they already know of, with help of the media world.

The physical and cultural movements of society are what I believe form the process of globalization. People moving from other countries to experience others and bring with them different beliefs and tastes. Therefore we see a lowering and minimizing of boarders between nationalities and cultures and through the eyes of the ever-evolving world of media technology.

Media outlets such as Twitter, Facebook as well as television shows have become the stage for the flow of cultural beliefs and views. By tweeting a political opinion or thoughts on a foreign film to the world, plays a small role in the process of globalization. With someone reading these comments, the physical barriers between societies becomes non-existent and forms a social one. A modern day, pop culture example how globalization has incorporated itself within media is television sitcom, Family Guy. As audiences, other than Americans, watch the antics of Peter and Lois Griffin, they are subjected to political and social critiques of American culture. References to President Bush and various celebrities are ways of globalization as their puns cross cultural boarders and are taken in by others, positively or negatively.

Just as renowned media theorist Marshall McLuhan spend many years researching and perfect his view of the global village we live in today, it is important to acknowledge the existence of media and its powerful influence worldwide. Without an insight to the expanding world around us, globalization would go unappreciated and unnoticed.